Close Menu
WordPress ExpertsWordPress Experts
    • Client Experiences
    • WordPress Forms
    • Page Builder Services
    • Woocommerce
    • WordPress Migration
    • WordPress Maintenance & Support
    • WordPress Theme Customization
    • Website Malware Removal
    • E-Learning
    WordPress ExpertsWordPress Experts
    • Tips and Tricks
    • WordPress
      • WordPress Errors
      • WordPress Themes
      • WordPress Performance
      • WordPress Plugins
      • WordPress SEO
        • Google AdSense
      • Vulnerabilities
      • Responsive WordPress Themes
    • WooCommerce
      • WooCommerce Tips
    • WordPress Security
      • Wordfence
    • Contact Us
    WordPress ExpertsWordPress Experts
    Home»WordPress Themes»Incorporation of Company Branding and SEO
    WordPress Themes

    Incorporation of Company Branding and SEO

    Wordpress ExpertsBy Wordpress ExpertsApril 17, 2014Updated:March 4, 2023No Comments2 Mins Read
    Share Facebook Twitter Pinterest LinkedIn Tumblr Reddit Telegram Email
    Share
    Facebook Twitter LinkedIn Pinterest Email

    SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

    Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

    The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

    One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Previous ArticleStrategic Use of Images in Search Engine Optimization
    Next Article Absolute Links vs. Relative Links – SEO Value
    Wordpress Experts
    • Website

    As leading WordPress experts, we provide a full range of services to businesses worldwide, including high-quality blog content, custom website design and development, SEO optimization, e-commerce solutions, and ongoing maintenance. We specialize in crafting engaging and informative blog posts that drive organic traffic and enhance your online visibility. Our team is dedicated to delivering exceptional results and empowering businesses to achieve their online goals through innovative WordPress solutions.

    Related Posts

    WordPress Themes

    Best Free WordPress Blog Themes for 2025

    January 14, 2025
    WooCommerce

    2025 Best Selling WordPress Themes – WordPress Templates

    January 4, 2025
    Blog

    WordPress 5.8.2 Security and Maintenance Release

    November 11, 2021
    Add A Comment

    Comments are closed.

    fix hacked wordpress websites and remove malware
    fix wordpress issues
    create a wordpress website with elementor
    fix woocommerce issues and customize theme
    migrate or clone wordpress site to new host or domain
    Top Articles

    How to Get Elementor Pro 3.29.0 Free: Safe Tips and Alternatives

    May 20, 2025

    How to Become a WordPress Expert: A Step-by-Step Guide

    May 7, 2025

    Elementor Pro 3.28.3 POR + 3.28.4 FREE Download

    April 29, 2025

    Elementor Pro 3.27.2 Free Download: Unlock Advanced Website Design

    February 6, 2025
    • Client Experiences
    • WordPress Forms
    • Page Builder Services
    • Woocommerce
    • WordPress Migration
    • WordPress Maintenance & Support
    • WordPress Theme Customization
    • Website Malware Removal
    • E-Learning
    © 2025 WordPress Experts All rights reserved

    Type above and press Enter to search. Press Esc to cancel.